Why can leadership/ CEO social media be important for a business?

CEO social media can be vital because it can help build brand awareness, establish thought leadership, and improve customer engagement. It also humanizes a company and helps to build trust with stakeholders.

In other parts of a company, product managers and senior leadership are usually best placed to do social media. This is because they may be more at liberty to speak their minds, tend to have better access to information, and have more legitimacy to speak in the eyes of the public. This is even more true of the CEO of a company.