The right strategy:

Digital Public Affairs: Synthesising Technology, Geopolitics and Policy for Tomorrow's Markets

RAAK operates at the intersection of policy, technology, and public engagement. We provide elite business advisory services for corporations navigating a Europe facing stark choices between dynamism and stagnation. Our unique blend of technical expertise, geopolitical insight, and business acumen delivers unparalleled strategic solutions aligned with the policy directions and events shaping Europe's future.

The right message:

Strategic Communications: Influence and Attention through Content Marketing

RAAK specializes in creating impactful content marketing strategies and expert content that capture attention and influence decision-making at the intersection of policy, technology and geopolitics. Whether it's thought leadership articles, in-depth analyses, or strategic whitepapers, our content positions our clients as pioneers in their industry –– and in a position of influence.

RAAK is Wessel Janse van Rensburg

My consultancy business is RAAK.

A digital communications (social media) and marketing specialist and writer, I also work as a digital policy researcher and advisor.

Due to my interdisciplinary background in law, journalism, and technology, I have a comprehensive understanding of digital, including non-marketing-related functions (such as AI, e-commerce, operations, and public policy).

Finance, media, and fashion are areas where I have in-depth sectoral expertise. I have been part of several start-ups and co-founded two of them.

Leaders at the highest level rely on me for advice.


  • Founder

    Read more about my career on LinkedIn.