The right strategy:

Digital Public Affairs: Bridging Technology and Policy for Tomorrow's Markets

At the intersection of policy and technology, RAAK provides elite business advisory services tailored for corporations contending with the intricacies of European regulations like the Digital Markets Act, GDPR, and MiCA. RAAK’s edge lies in deep-seated technical and business expertise, equipping it to deliver not just strategic advice but practical, technologically informed solutions.

The right message:

Strategic Communications: Influence and Attention through Content Marketing

RAAK specializes in creating impactful content marketing strategies and expert content that capture attention and influence decision-making at the intersection of policy and digital technology. Whether it's thought leadership articles, in-depth analyses, or strategic whitepapers, our content positions our clients as frontrunners in their industry, ready to meet future challenges head-on.

RAAK is Wessel Janse van Rensburg

My consultancy business is RAAK.

A digital communications (social media) and marketing specialist and writer, I also work as a digital policy researcher and advisor.

Due to my interdisciplinary background in law, journalism, and technology, I have a comprehensive understanding of digital, including non-marketing-related functions (such as e-commerce, operations, and public policy).

Finance, media, and fashion are areas where I have in-depth sectoral expertise. I have been part of several start-ups and co-founded two of them.

Leaders at the highest level rely on me for advice.


  • Founder

    Read more about my career on LinkedIn.